Zydus Wellness Ltd on Friday announced that its wholly-owned subsidiary, Alidac UK Ltd, will acquire UK-based Comfort Click for GBP 239 million, marking the company’s first international acquisition and entry into the vitamins, minerals, and supplements (VMS) segment. The deal also includes Comfort Click’s three subsidiaries in Ireland, the US, and India.Comfort Click, which operates in the UK and major European markets, reported revenues of GBP 134 million for the financial year ended June 30, 2025, with a five-year CAGR of 57% and an adjusted operating profit of GBP 21 million. The European VMS market is estimated at around GBP 11 billion, PTI reported.Chairman Sharvil Patel said the acquisition reflects Zydus Wellness’ aim to anticipate consumer needs and provide easier access to wellness solutions. He added that the company will strengthen its global capabilities, expand its presence in digital health and personalised wellness, and explore scalable, sustainable business models.CEO Tarun Arora said, “The acquisition of Comfort Click is a significant step forward in our journey to strengthen our leadership in the wellness space. It aligns with our strategic vision of expanding Zydus Wellness’ international footprint while deepening our capabilities in consumer-centric health and wellbeing solutions.”The global digital VMS market is projected to grow at a CAGR of 7–9% through 2030, reaching an estimated USD 50–60 billion by decade-end, driven by rising health awareness, preventive healthcare adoption, and the growth of e-commerce and digital health platforms.