OpenAI announced Friday that it will begin testing ads on ChatGPT in the coming weeks, opening the door to another potential revenue stream for the AI company in addition to its subscription-based models. 

The ads will appear at the bottom of the chat window “when there’s a relevant sponsored product or service based on your current conversation,” OpenAI said in a blog post. 

In one example shared by the AI company, a user asks for authentic Mexican dish recommendations. ChatGPT responds with ideas for carne asada and pollo al carbon dishes and then links to a grocery brand advertising hot sauce.

Only adults who use the free version of ChatGPT, or ChatGPT Go, a new low-cost subscription plan OpenAI announced Friday, will be shown ads. Higher-tier subscriptions, including Pro, which now costs $200 a month, will not include ads, OpenAI said.

OpenAI did not immediately respond to CBS News’ request for comment on what type of companies it intends to advertise on ChatGPT or whether it plans to scale the use of ads after the initial testing period ends.

The AI company said the ads will not influence the answers ChatGPT provides and that it will not share conversations users have with the chatbot — or their data — with advertisers.

OpenAI framed the introduction of the ads as a way to keep the free and low-cost versions of the chatbot accessible to more users.

“Our enterprise and subscription businesses are already strong, and we believe in having a diverse revenue model where ads can play a part in making intelligence more accessible to everyone,” OpenAI said.

The AI company, which launched ChatGPT in 2022, is valued at $500 billion, but hasn’t turned a profit yet, CNBC reported in November.

CEO Sam Altman downplayed the importance ads would play in OpenAI’s revenue stream during a podcast interview last year. “I expect it’s something we’ll try at some point,” he said. “I do not think it is our biggest revenue opportunity.”