Nintendo shares plunged more than 10% on Wednesday, a day after the gaming giant missed market estimates for quarterly revenue and as it faces headwinds from an unprecedented memory shortage.

The company beat profit estimates though, clocking a 24% jump year on year, bolstered by sales of its Nintendo Switch — now the company’s best selling console ever following its release in 2017. Revenue rose 86%.

Nintendo is facing pressure this year from a shortage in memory chips — a key component in its gaming consoles — that has resulted in surging prices.

According to Andrew Jackson, head of Japanese Equity Strategy at Ortus Advisors, investors remain concerned about the impact that memory costs will have on the company’s margins. 

While Nintendo President Shuntaro Furukawa said Tuesday that memory price rises were not significantly impacting results for the financial year, he said it could impact profitability if the component costs remain high over the longer term. 

While the company maintained its full-year Switch 2 sales forecast on Tuesday, a question facing Nintendo this is year is whether its pipeline of upcoming Switch 2 games will be enough to convince consumers to upgrade to the latest gaming console released in June last year.

In February, it plans to release “Mario Tennis Fever” for the Switch 2, and “Pokémon Pokopia” in March — two titles from its most popular franchises.

The company also has “The Super Mario Galaxy Movie” set for release in April. The first Super Mario movie released in 2023 had provided a significant boost to Nintendo’s console sales, with the company likely hoping for a similar effect on the Switch 2.

On Tuesday, James McWhirter, senior analyst at Omdia, told CNBC that 2026 would be a “make-or-break” year for the for Switch 2′s future as Nintendo looks to win more mass market appeal.

Nintendo’s shares have lost more than 15% so far this year.

— CNBC’s Arjun Kharpal contributed to this report.