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Meta announces new AI parental controls following FTC inquiry

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Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.

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Meta on Friday announced new safety features that will allow parents to see and manage how their teenagers are interacting with artificial intelligence characters on the company’s platforms.

Parents will have the option to turn off one-on-one chats with AI characters completely, Meta said. They will also be able to block specific AI characters, get insight into the topics their children are discussing with them.

Meta is still building the controls, and the company said they will start to roll out early next year.

“Making updates that affect billions of users across Meta platforms is something we have to do with care, and we’ll have more to share soon,” Meta said in a blog post.

Meta has long faced criticism over its handling of child safety and mental health on its apps. The company’s new parental controls come after the Federal Trade Commission launched an inquiry into several tech companies, including Meta, over how AI chatbots could potentially harm children and teenagers.

The agency said it wants to understand what steps these companies have taken to “evaluate the safety of these chatbots when acting as companions,” according to a release.

Meta announced additional AI safety updates earlier this week. The company said its AIs should not respond to teens with “age-inappropriate responses that would feel out of place in a PG-13 movie,” and it’s already releasing those changes across the U.S., the U.K., Australia and Canada.

Parents can already set time limits on app use and see if their teenagers are chatting with AI characters, Meta said. Teens can only interact with a select group of AI characters, and they are not designed to engage in conversations around disordered eating, self harm or suicide, the company added.

OpenAI, which is also named in the FTC inquiry, has made similar enhancements to its safety features for teens in recent weeks. The company officially rolled out its own parental controls late last month, and it’s developing a technology to better predict a user’s age.

Earlier this week, OpenAI announced a council of eight experts who will advise the company and provide insight into how AI affects users’ mental health, emotions and motivation.

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