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How Sora 2 by OpenAI is challenging Hollywood

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The launch of OpenAI’s updated Sora 2 AI video service kicked off another round of anxiety among musicians, actors and other content creators.

Sora allows users to generate short videos for free by typing in a prompt. The app is only available on iOS devices and is limited to invitees, meaning people need a code to access it. Still, Sora has climbed to the No. 1 spot in Apple’s App Store, and OpenAI said this week it hit 1 million downloads in less than five days after launch.

Major Hollywood groups like the Motion Picture Association have objected to OpenAI’s copyright policies, and top Hollywood agencies are calling it “exploitation.” That’s led to changes in how the model handles prompts for certain sensitive categories of generated content.

CNBC’s Julia Boorstin got access to Sora 2 and tried prompts like “show me a video of a fat orange cartoon cat eating lasagna” and “create a superhero that wears a black cape and is saving a woman from a burning building.” Some of the prompts failed due to copyright infringement, while others worked. Watch the video to see what happens when we put Sora 2 to the test.



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