MUMBAI: The profitability of Tata Motors’ cash cow, Jaguar Land Rover, was hit by tariffs imposed by US President Donald Trump, resulting in a 30% fall in the overall profitability of the Indian company. Outgoing JLR chief Adrian Mardell anticipates new trade deals signed between the US and the UK, effective June 30, and between EU and US, announced on July 27, reducing tariffs on UK-produced and EU-made vehicles exported to America from 27.5% to 10% and 15%, respectively, will lessen the financial impact of US tariffs on the business in following quarters. Operating profit of JLR slipped 49% to 351 million pounds or Rs 4,130 crore in Q1FY26. Revenue at JLR, acquired by Tata Motors in June 2008, also decreased by 10% to 6.6 billion pounds or Rs 77,662 crore as it ceased exports to the US for nearly a month in April in response to the tariffs imposed by Trump and phased out older Jaguar models primarily made in the UK.The US is the most important export market for JLR, accounting for nearly a quarter of its sales. These earnings come just eight days after JLR announced Mardell’s exit from the company, where he has worked for 35 years and overseen its strongest profit in a decade. Incoming JLR CEO P B Balaji brushed off criticism from Trump, who accused JLR of being in “absolute turmoil” and labelled its recent marketing campaign as “stupid” and “woke”. Despite this, JLR is standing by its new branding. Tata Motors’ profit reduced to Rs 4,003 crore in Q1 FY26.