News18
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For those who appreciate the art of paan, a new luxury offering in Mumbai has raised the stakes. At ‘The Paan Story,’ you can purchase a paan priced at an astonishing Rs 1 lakh, a specialty that has captured attention for its unique and opulent presentation.
Owned by Naushad Sheikh, an MBA graduate who left lucrative corporate offers to pursue a family business, the shop offers a regal twist on the traditional ‘Gaddi Ka Paan.’ Sheikh’s venture is more than just a nod to heritage; it’s a lavish experience that transforms the humble paan into a high-end indulgence.
The premium paan, named ‘Fragrance of Love,’ is adorned with gold foil, a feature that significantly contributes to its steep price. This exclusive treat is typically sought after by newlywed couples, especially for the wedding night, as it is believed to enhance the celebratory mood.
The ‘Fragrance of Love’ paan is presented in two elegantly designed boxes, ‘Prince’ and ‘Princess,’ which are infused with fragrant perfumes and saffron. Each purchase also includes a marble replica of the Taj Mahal, adding an extra touch of grandeur to the experience.
Located in Mahim, ‘The Paan Story’ is attracting those with a taste for luxury and tradition alike.