This globally waitlisted lash and brow serum that broke the internet in 2022 is finally launching in India


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Tatiana Dias

Meet the magical lash and brow serum that broke the internet in 2022! For people across the globe, The Ordinary’s Multi-Peptide Lash & Brow Serum was love at first swipe—the incredible results, the gentle yet potent ingredients, the ease of application—it went more viral than Taylor Swift’s latest release, to the point where there was a waitlist for it, globally. We read about it, witnessed a multitude of before-afters, and watched it hone its virality ever since its launch in June. We did it all, but we did it virtually (or copped in a favour from someone flying back internationally). Finally making its way to India, we can now bid farewell to vicariously living through TikTok and reels, and actually experience the magic of this lash and brow serum for ourselves!

Why The Ordinary’s Lash & Brow Serum is not-so-ordinary

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Just like its predecessors (read: Niacinamide 10% + Zinc 1% sells every two seconds) The Ordinary’s Multi-Peptide Lash & Brow Serum has clearly garnered a loyal audience globally, for one simple reason: it shows results, without making a dent in your bank account. 

The formula

The concentrated yet lightweight serum promotes fuller, thicker, and healthier eyelashes and eyebrows. The formula contains four fortified peptide technologies and 11 key active ingredients that target the multiple pathways and boost hair density and thickness, while nourishing and protecting your brows and lashes.These ingredients help promote collagen aka the building blocks of protein in the hair, making each strand denser and thicker.

Ease of application

Fuss and mess-free, this serum comes with an easy applicator brush that allows you to stroke and coat your lashes and brows properly. All you need to do is apply a thin layer along the lower and upper lash line, and gently stroke the serum into your eyebrows.

Simplifying skincare for all, The Ordinary is one of the pioneering brands with ingredient-focused formulas and minimal packaging, sold at a pocket-friendly price. Their much-awaited launch in India, with Nykaa, sold 20,000 units on just the first day—which is proof of how loved this brand actually is!  If The Ordinary’s Multi-Peptide Lash & Brow Serum has been on your wishlist, here’s your chance to try it out—before it sells out, yet again!

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