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Taylor Swift boosts Las Vegas tourism to pre-Covid levels with two nights of Eras Tour

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Bloomberg | | Posted by Zarafshan Shiraz

Two nights of the Taylor Swift Eras Tour helped to drive Las Vegas tourism to pre-Covid levels in March, according to the Las Vegas Convention and Visitors Authority.

Taylor Swift performs during the opener of her Eras tour at State Farm Stadium in Glendale, Ariz. Taylor Swift boosts Las Vegas tourism to pre-Covid levels with two nights of Eras Tour (AP Photo/Ashley Landis)
Taylor Swift performs during the opener of her Eras tour at State Farm Stadium in Glendale, Ariz. Taylor Swift boosts Las Vegas tourism to pre-Covid levels with two nights of Eras Tour (AP Photo/Ashley Landis)

About 3.66 million people visited the city in March — up 9.6% from 2022 — after it played host to the concert in addition to the Pac-12 men’s college basketball tournament and a weekend of Nascar racing.

The headliners and events were paired with a “a robust convention month” that included North America’s largest construction trade show, called CONNEXPO-CON/AGG, which brought about 140,000 attendees, the authority said in a statement accompanying its monthly visitation stats.

The figures are only 1.1% off from March 2019, with Las Vegas among the latest cities to see a boost in tourism from Swift superfans willing to travel hundreds of miles to attend the concert series after public ticket sales were cancelled by Ticketmaster over extreme demand.

Swift announced at her March 24 show that she was the first woman to ever headline at Allegiant Stadium, which opened in September 2020, according to Billboard magazine.

Weekend hotel occupancy reached 94.5% in March, the highest it’s been since the 94.8% it reached in February 2020 just before the pandemic shut down travel, the authority reported. Over all, hotel occupancy was 88.3% in March, up from 82.2% in February.

For the first three months of the year, more than 10 million people visited the nation’s gambling capital. The record year for visitors was 2016, at 42.9 million.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.



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