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Tariff threats & trade wars: Tata Motors-owned Jaguar Land Rover cuts hundreds of jobs in UK; here’s what’s happened

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Tariff threats & trade wars: Tata Motors-owned Jaguar Land Rover cuts hundreds of jobs in UK; here’s what’s happened

Tata Motors-owned Jaguar Land Rover (JLR) has confirmed it will cut around 500 managerial jobs in the UK as part of a “limited” voluntary redundancy programme, aligning with its ongoing business transformation strategy.The move on Tuesday comes as the luxury car manufacturer aims to streamline its leadership workforce and improve efficiency amid global economic headwinds and shifting trade dynamics.

Leadership restructure & tariff threat

JLR’s decision to reduce managerial roles follows a decline in sales during the April–June quarter, driven partly by high tariffs on exports to the US. Temporary shipment pauses to the US market earlier this year further impacted performance.A JLR spokesperson said as quoted by PTI, “Through this limited UK VR programme for managers, JLR is aligning its leadership workforce for the business’s current and future needs.”The UK-based automaker welcomed the recent UK-US trade agreement, which reduced tariffs on British-made cars from 25% to 10% and capped duty-free exports at 100,000 units annually.“We are grateful to the government for delivering at speed the new UK-US trade deal, which gives us the confidence to invest GBP 3.5 billion per annum to realise our strategy which is delivering,” the spokesperson added.As part of its strategic shift, JLR recently halted production of most Jaguar models in preparation for a major brand relaunch in 2025. The company revealed a bold new brand identity last year, including a redesigned logo and a pink concept car.British prime minister Keir Starmer visited JLR’s headquarters in the West Midlands earlier this year to show government support. Following news of the job cuts, Downing Street stated that JLR is “responding to challenging global conditions.”

‘Reimagine’ drives smart EV charging push

In line with its long-term sustainability vision, JLR also announced a new pilot project in the UK in partnership with smart EV charging software platform ev.energy. The pilot involves 10 electric Jaguar I‑PACE vehicles and aims to develop efficient, cost-saving smart charging solutions.“Together, we are designing and deploying a smart charging solution that will meet our luxury clients’ expectations. It will support the transition to electrification through the efficient use of energy, ” said Swarna Ramanathan, Chief Strategy Officer at JLR, as reported by PTI.JLR’s transformation is part of its broader ‘Reimagine’ strategy, which aims to make the company carbon net zero by 2039 across its supply chain, products, and operations. The automaker plans to offer fully electric models across all brands, with Jaguar becoming all-electric by the end of this decade.





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