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Why Virtual Reality and Podcasts Will Revolutionize the Healthcare Marketing Industry – MedCity News

Greg Walthour The healthcare industry constantly evolves, with new technologies and innovations emerging regularly. This dynamic environment requires healthcare marketers to stay...

Study: More OUD Patients Stay in Treatment When Offered Buprenorphine via Telemedicine – MedCity News

Katie Adams Patients with opioid use disorder are significantly more likely to stick with their treatment plan when offered buprenorphine via telemedicine,...

Survey: More than Half of Payers Use Outcomes-based Contracts – MedCity News

Marissa Plescia About 58% of payers had at least one outcomes-based contract with a pharmacy benefit manager for prescription drugs in 2022,...

Hello Heart Launches Campaign to Address Heart Health Gender Disparities – MedCity News

Marissa Plescia In the U.S., women die from heart attacks at twice the rate of men, a joint report released Wednesday by...

Former Outcome Health Execs Found Guilty of 47 Counts of Fraud – MedCity News

Katie Adams First Theranos, now Outcome Health — it doesn’t seem like the digital health sector is the best place to “fake...

Startup Function Oncology Aims to Make CRISPR Part of Next Revolution in Cancer – MedCity News

Frank Vinluan Genetics was supposed to revolutionize cancer care. The ability to sequence a tumor sample to identify cancer-driving mutations gave physicians...

How Home-Based Care Training Can Help Strengthen the Nurse Pipeline – MedCity News

Kathy Driscoll The nursing shortage is threatening both patients and our healthcare system, and future projections paint an ominous picture. We have...

Tailored Outreach Is Key to Driving Medicaid Engagement – MedCity News

Leah Dewey Nearly 84 million Medicaid members are having their Medicaid eligibility redetermined starting in April as the Medicaid continuous enrollment provision...

How Risk-Based Quality Management Improves Data Quality, Patient Safety, Accelerating Drug Development – MedCity News

Gayle Hamilton and Adrian Kizewski Clinical trials can often take between six and seven years to complete, but that timeline isn’t always...

MedArrive Rakes In $8M for Home Care Platform – MedCity News

Marissa Plescia Home care company MedArrive raised $8 million in new funding, which it will use to further grow its platform, the...

Cell Therapy Pioneers Team Up to Found Viral Vector CDMO Backed by $64M – MedCity News

Frank Vinluan Philadelphia, the birthplace of American democracy, is also the birthplace of the first FDA-approved cell and gene therapies. Now the...

ReKlame Health Brings Addiction Medicine Treatment Into the Home – MedCity News

Marissa Plescia Culturally competent behavioral health provider ReKlame Health is expanding its addiction treatment services into the home, the company exclusively told...

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