Rishab Hanchalia
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Sabre Hospitality, a branch of Sabre Corporation renowned for its advanced software and technology in the global travel sector, has entered into a strategic partnership with Frasers Hospitality, a prominent global investor and manager of serviced apartments and hotel residences. This collaboration will see the deployment of Sabre Hospitality’s cutting-edge SynXis® Retailing solution as an integral component of Fraser’s retailing strategy, underscoring a significant commitment to retail innovation and enhanced guest services.
“We are thrilled to partner with Frasers Hospitality in revolutionizing the guest experience and driving revenue growth through SynXis Retailing,” said Scott Wilson, President, Sabre Hospitality. “This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavor, as it allows hospitality companies to not only offer accommodation but also to curate personalized experiences and ancillary services tailored to individual guest preferences.”
This collaboration marks a major milestone in the enduring partnership between Sabre Hospitality and Frasers Hospitality, which began in 2009. By introducing Sabre Hospitality’s Retail Studio, Frasers Hospitality has enrolled one of its properties in the Preferred Launch Partnership program as a pilot to leverage the capabilities of SynXis Retailing and enhance the overall guest experience. The pilot program has exceeded expectations, with the property reporting a significant boost in ancillary revenue. Additionally, it complements the existing SynXis Booking Engine, providing a more personalized guest experience and a seamless booking process through Frasers Hospitality’s platform.
“Our longstanding partnership with Sabre Hospitality has been instrumental in our success, and we are excited to embark on this new chapter with SynXis Retailing.” said Mark Chan, Chief Operating Officer of Frasers Hospitality. “We look forward to leveraging Sabre Hospitality’s latest solutions to analyze guest preferences and personalize our offerings as part of our purpose and commitment to curate and enrich guest experiences.”
SynXis Retailing empowers hospitality providers with the capability to “sell anything,” opening up new revenue streams for properties with limited amenities, like serviced residences. This versatility allows hoteliers to elevate their offerings across their entire portfolio, including policies, services, food and beverage options, and even activities and experiences from third-party suppliers.
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