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The Life Insurance Corporation of India (LIC) on Saturday announced that it has earned a Guinness World Record for the highest number of life insurance policies sold within 24 hours.The record was achieved on January 20, 2025, when 4,52,839 LIC agents collectively issued 5,88,107 life insurance policies across India, the corporation said in a statement.Guinness World Records officially verified the feat, which sets a new global benchmark for agent productivity in the life insurance industry within a single day, PTI reported.“This monumental effort is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents. This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families,” the statement noted.The record-setting performance was part of an initiative led by LIC MD and CEO Siddhartha Mohanty, who had called on every agent to issue at least one policy on January 20, observed as ‘Mad Million Day’.Speaking on the milestone, Mohanty expressed his gratitude to customers, agents, and employees for making ‘Mad Million Day’ a historic success.

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