Klook, Asia’s leading platform for travel experiences and services, launched its new campaign titled “The Best You.” The campaign is an invitation to offer cardholders curated international travel privileges and elite access to premium experiences. It features India’s Queen of Comedy, Bharti Singh, who shares her personal journey of resilience and self-discovery.Founded in 2014, Klook offers over 500,000 curated activities, tours, transport options, and stays across more than 2,700 destinations through its website and app.Shivam Tyagi, marketing lead for Klook India and Middle East, said,“The Best You campaign is more than just activities or things to do — it’s about stealing those little moments from life that create unforgettable experiences. It’s a chance to rediscover more joy, more freedom, and most importantly, more of YOU,”As part of the campaign, Klook has partnered with the Times Black ICICI Bank Credit Card to offer exclusive benefits to Indian travelers. Times Black is a rare metal credit card designed for premium consumers. Through this partnership, cardholders will gain access to curated international travel privileges, preferential pricing, priority bookings, and dedicated support on the Klook platform.This collaboration is aimed at expanding Klook’s presence in India’s luxury travel segment and driving engagement among Times Black’s elite cardholders. Both brands plan to roll out more premium offerings in the future, including exclusive events, limited-edition travel packages, and access to new destinations.In “The Best You,” Bharti shares how travel gives her the space to reconnect with herself. Known for breaking barriers in the entertainment industry, she reflects on choosing a path that brings her joy, freedom, and a sense of self.“Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me,” she said.Times Black is a premium credit card that offers elite travel benefits, luxurious lifestyle experiences, and dedicated concierge services. It is designed for discerning individuals who seek exceptional and personalized service.
