
Quick commerce is witnessing a massive growth in the country, as Indians spent Rs 64,000 crore on platforms like Blinkit and Instamart in FY25. This figure is more than double the Rs 30,000 crore recorded in the previous year, according to a new report released Thursday by CareEdge Advisory.The agency, a unit of domestic ratings agency CareEdge Ratings, estimated that the gross order value (GOV) is expected to more than triple by FY28, reaching Rs 2 lakh crore.Revenues for these platforms also surged, growing to Rs 10,500 crore in FY25 from just Rs 450 crore in FY22. CareEdge Advisory estimates this figure will rise further to Rs 34,500 crore by FY28.The jump in earnings is largely attributed to a hike in platform fees, leading to better revenue realisation and a sharp uptick in overall GOV.“This sharp increase is due to increased platform fees by major players, resulting in higher revenue realisation and a substantial increase in overall GOV,” the report said, quoted by PTI.Quick-commerce firms are now shifting gears from rapid expansion to a more sustainable path focused on profitability. This involves strategies such as advertising, paid subscriptions, private-label products, and tech-driven inventory optimisation.The sector’s ‘take rate’, which is the share of each transaction kept as revenue, has climbed to as high as 18% in FY25, up from 7–9% in FY22. Tanvi Shah, head of CareEdge Advisory, said that quick-commerce players are moving away from aggressive expansion to prioritise profitability and operational efficiency. Shah added that the next phase of growth will be driven by technology-led innovations and deeper reach into tier-2 and tier-3 cities.Despite the boom, the industry still accounts for only 1% of India’s overall grocery demand. However, shifting consumer behaviour towards convenience is expected to fuel further growth, said Amir Shaikh, assistant director at the firm.India is already the world’s second-largest online shopping base with over 270 million digital buyers in 2024. The e-commerce market saw a 23.8% jump that year. Smartphone usage and internet access are also expanding rapidly, with more than 1.12 billion mobile connections recorded by early 2025.Rising disposable incomes and greater spending power are further bolstering demand for Q-commerce, the report added.Supporting this growth, the number of dark stores or micro-warehouses, critical to ensuring quick deliveries, surged by over 70% to 3,072 in FY25. The stores have also seen a 25% rise in average revenue per outlet.