Pooja Malik ( )
The expectations for digital experiences have soared over the past few years as people globally have relied on the convenience and flexibility offered by applications and digital services in almost every aspect of their lives.
The average person now uses a total of six applications or digital services when looking for or applying for a new job. This figure jumps to eight in the US and nine in India, a report by Cisco AppDynamics showed. It also outlined the significance that job seekers and employees attach to digital experiences as the search for talent is intensifying in many industries.
About 99% of respondents in India believe it is important the applications they use to find and apply for jobs provide a fast and seamless experience without any delays or disruption, it added.
If these applications fail to perform, 75% of respondents said it puts them off working for the employer in question. The most heavily used digital services are job sites, social media platforms, employer websites, and review sites. Most people looking for a job use at least one of these services daily.
Job seekers also have zero tolerance for poorly performing applications and digital services. In fact, as many as 73% of job seekers state that potential employers have only one shot to impress them with digital services.
Over 75% of people admit that if the applications they were using to find and apply for a new job didn’t perform properly, it would leave them feeling anxious and angry.
Digital experience: The foundation for a strong employer brand
The research—conducted among more than 12,000 consumers in 12 countries—highlights how the digital experience has become a key consideration for people when looking into new job opportunities.
In India, only 87% of people want to work for an employer that provides seamless digital experiences throughout the recruitment process.
The report revealed huge upsides for employers that can deliver high-performing applications and digital services to both existing and potential employees. Globally, 73% of people claim they’re more likely to choose an employer who provides great and seamless digital experiences, 33% report they’re more likely to talk positively about the employer, and 31% state they’re more likely to stay with that employer.
The survey confirmed that employers need to focus on providing a quick and seamless experience for prospective employees on digital channels like through a recruitment section on the company website or email and messaging tools. This is essential for developing an appealing employer brand.
Unified observability solutions
Many organisations struggle to optimise application availability and performance due to a shift to multi-cloud and hybrid environments, the report found.
This lack of visibility and insight can lead to disruption and downtime and potential damage to the customer experience, reputation, and revenue. IT teams need an observability solution that provides flexibility to span across both cloud native and on-premises environments and to monitor the health of key business transactions distributed across its entire technology landscape, the report said.