Rosana Lai, Georgia Trodd
There must be a reason why the internet lost its mind when Daisy Edgar-Jones stepped out in full boho style, wearing a floaty Chloe dress and dainty clogs during her whirlwind press tour (pun intended) for the Twisters movie. Perhaps it’s something about how effortlessly modern she made it look, as if she was about to head to the farmer’s market to fill her giant leather hobo bag with organic carrots.
Gotham
Gotham
Or perhaps it speaks to a sense of collective nostalgia for a time when fringe, feathers and bell-bottoms reigned supreme. Boho style, best described as a free-spirited, eclectic approach to fashion draws inspiration first from the hippie era of the 1960s. At the time, those who rejected established institutions showed their resistance by wearing clothing that countered the buttoned-up norm of the day. Think: tie-dye shirts, natural fabrics, granny shift dresses and sandals. The trend came back into fashion in the Noughties thanks to celebs like Sienna Miller who managed to make denim vests and cowboy boots the most covetable items of the decade.
Some might argue that with conflicts ranging around the world and protests filling the streets and our feeds, we are living through a time not unlike the 60s and 70s. After all, the brat summer aesthetic, wrapped in all its sweaty, party-girl, Y2K glory, is in some ways a similar celebration of unadulterated hedonism. But for those of us for whom baby tees and hot pants might feel a tad too daring, we can find comfort in this trend that provides plenty of floaty freedom without baring our midriffs—and there’s still plenty of inspo to be gleaned off our favourite It girls.
After Daisy wore yet another diaphanous blue dress by Chloé with beige ankle boots, Zendaya was recently spotted in a khaki blazer with floral embroidery as she feted boyfriend Tom Holland’s last “Romeo and Juliet” performance. Pairing the statement jacket with washed denim and her new favourite Louis Vuitton purse, the star not only proved the enduring appeal of the boho style, but also how easily it can be modernised.
To be fair, boho style has never really disappeared. Trends come and go but for every swing towards nipped waists and crisp tailoring, the pendulum eventually snaps back towards all things free-spirited. According to LTK, a shopping platform that connects brands and content creators with shoppable content, searches for “boho outfits” on their platform have gone up by 5500 percent month on month.
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Sheer, ruffled dresses are also edging their way into becoming a red carpet favourite this year, with Saint Laurent ambassador Rose from BLACKPINK donning a black number at the French brand’s show in February, while Sienna Miller went full lace at the Met Gala this year.
Earlier this year, Sienna and other boho darlings, Georgia May Jagger, Pat Cleveland and Kiernan Shipka attended Chemena Kamali Chloé debut show, dressed in the French house’s best leather looks, but most notably in towering platform wedges that signalled the return of the boho staple. The Maxime Wedge Sandal later sold out almost immediately on its release.