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Spotify adds playlist generator for vibes, feelings or memories

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Dilara Irem Sancar | Anadolu | Getty Images

Spotify is adding more vibes.

The music streamer on Thursday rolled out ‘prompted playlist,’ an artificial intelligence-driven feature that allows users to tap into a feeling or memory in order to build a custom mix.

“We hear from listeners all the time that they love playlists, but making their own can feel daunting,” Spotify’s global head of editorial, Sulinna Ong, said in a statement announcing the news.

The feature is now available in beta to premium subscribers in the U.S. and Canada and will roll out through the end of the month. The company began testing it in December 2025 in New Zealand.

The playlists can be curated to activities, like “high-energy pop and hip-hop for a 30-minute 5K run that keeps a steady pace before easing into relaxing songs for a cool-down,” with further prompts to include specific artists or time periods, according to the release.

The Swedish streaming platform’s editors created sample prompts, found under an ‘ideas’ tab.

Unlike the prior feature AI playlist, prompted playlists can be scheduled to refresh daily or weekly, with a description for each song recommendation.

Last week, Spotify announced a price increase for premium subscription in the U.S. Starting in February, the subscription price will hike to $12.99 per month, up from $11.99.

In December, the platform made music videos available to premium subscribers in the U.S. and Canada.

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