Tata-owned Jaguar Land Rover (JLR) is to cut 500 management jobs in Britain in the wake of US tariffs and a fall in profits. On July 7 the carmaker revealed that its retail sales had plunged in three months to June 30, 2025 by 15.1% and wholesale sales were down 10.7% year-on-year.This largely reflects the planned wind down of legacy Jaguar models, ahead of the launch of new Jaguar, and a pause in shipments to the US in April 2025, following the introduction of US import tariffs, JLR said. The carmaker has largely stopped selling its Jaguar vehicles as it relaunches the brand, ahead of unveiling a new portfolio of luxury electric cars.It faced a public backlash over its controversial rebrand last year after it released a video showing models and no cars, leading to derision from Elon Musk and criticism from Nigel Farage who called it “woke.”In March US president Donald Trump announced that UK auto exports to the US faced an extra 25% tax, on top of an existing 2.5% levy. This led to JLR pausing shipments of its vehicles to the US in April. The Defender, made in Slovakia, still faces a 27.5% tariff.A JLR spokesperson told TOI: “We often offer eligible employees voluntary redundancy so this is no different to normal practice. These job losses are specific to the UK and will affect up to 500 management roles, which is only 1.5% of our UK workforce. Through this limited programme for managers, JLR is aligning its leadership workforce for the business’s current and future needs. We are grateful to the UK govt for delivering at speed the new UK-US trade deal, which gives us the confidence to invest £3.5bn per annum to realise our strategy which is delivering.”