Italian luxury fashion house Prada has been facing severe online backlash after its latest collection showcased men’s sandals resembling India’s traditional Kolhapuri chappals. Edelweiss Mutual Funds CEO and MD Radhika Gupta weighed in on the ongoing controversy, highlighting the importance of acknowledging original creators and preserving India’s textile heritage.In a post on social media platform X, Gupta wrote, “500 rupee chappal sold for 1 lakh, without any credit!” highlighting her anger over the lack of acknowledgment for Indian craftsmanship.“This is why I am obsessed with wearing and talking about handlooms. Every child knows who Prada and Gucci are, but very few in a room know a Himroo, Sambalpuri or Narayanpet. Our textile heritage and craftsmanship is for us to preserve, brand and benefit from,” she added.Concluding her post, she wrote, “As for Prada… Remember that till the lion learns to write, all stories will always glorify the hunter.”The criticism follows Prada’s Milan fashion show, where the brand presented open-toe sandals that closely resembled Kolhapuris but did not credit Indian artisans or traditions. Social media backlash soon erupted, with artisans, trade bodies, and even Indian politicians calling out the brand.
MACCIA proposes joint collaboration
Facing mounting criticism, Prada was compelled to acknowledge the Indian roots of its Spring-Summer 2026 menswear sandal collection. The label is now expected to hold a virtual meeting on July 11 with the Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA) to explore potential collaboration.MACCIA, in a letter dated June 30, proposed setting up a joint working group with Prada and local artisan organisations. The aim is to discuss co-branded limited-edition collections, global-standard skill development, and cultural exchange efforts to ensure due recognition and benefits for Kolhapuri artisans.
