Tata Consultancy Services has achieved recognition as one of the top 100 valuable global brands in Kantar BrandZ Most Valuable Global Brands 2025 Report. The company’s brand value reached $57.3 billion, showing significant growth of 28% compared to the previous year.A separate independent assessment by Momentum-ITSMA revealed that TCS achieved 95% aided brand recognition amongst business leaders across 26 nations globally. This marks a substantial increase from the 29% awareness level recorded in the same survey in 2010, according to the company’s press release quoted by ET.“This growth in brand value and equity highlights TCS’ sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence,” the IT major said in a statement.“For two decades, Kantar BrandZ has acknowledged the globe’s most valuable brands. We are delighted to see this recognition of the TCS brand amongst the world’s leading brands across sectors, alongside our industry leadership position. Our substantial growth in brand value, awareness and equity stems from numerous impactful, sustained marketing and communication initiatives. Building a brand requires long-term commitment, and I am grateful to my TCS colleagues for their swift and dedicated efforts in this journey.Well done to everyone,” stated Abhinav Kumar, Chief Marketing Officer, TCS.“Our analysis of BrandZ’s 25-year database indicates that brands can significantly drive growth with appropriate investment and strategic direction. TCS has shown remarkable progress this year, implementing AI capabilities across its portfolio. Their strategic sponsorship initiatives continue to establish a robust global presence and community connection,” said Martin Guerrieria, Head of Kantar BrandZ.In 2025, TCS achieved the top position as Europe’s IT service provider for customer satisfaction in Whitelane Research’s assessment. The Top Employers Institute recognised TCS as a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America.
