In a strategic move to expand its luxury footprint in Eastern India, ITC Hotels on Tuesday announced that it has signed a management agreement for a new property under its premium brand Mementos by ITC Hotels in Siliguri, West Bengal.The upcoming property, being developed by the LR Berlia Group, will be situated near Bagdogra Airport in north Bengal. The hotel is set to feature 180 rooms and a range of upscale amenities aimed at both leisure and business travellers. This marks the debut of the Mementos brand in Eastern India, reflecting ITC Hotels’ continued emphasis on tapping into high-growth domestic tourism markets.With the addition of this hotel, ITC Hotels now has six operational properties in West Bengal, with another six in various stages of development. Once fully completed, the company’s portfolio in the state will include 12 properties offering a total of over 1,540 keys across its various brands.“The signing marks Mementos by ITC Hotels’ foray into Eastern India,” said Anil Chadha, Managing Director of ITC Hotels. “Domestic tourism has been on the rise, with travellers increasingly seeking unique, immersive stay experiences. This project is expected to become a defining hospitality destination for the region, especially in the wedding segment, which continues to show robust demand.”The Mementos brand is ITC Hotels’ signature luxury collection, focused on offering curated experiences in distinct and scenic destinations. With its strategic location near Siliguri — a key gateway to the Northeast and the Eastern Himalayas — the new hotel is expected to cater to a diverse clientele, including tourists, corporate travellers, and event planners.The company added that the new development aligns with its long-term vision to strengthen its presence in high-potential regional markets and contribute to local economic and tourism growth.