Ikigai is a concept known far and wide, and for all the right reasons. Ikigai tells people to find their calling, what they love and are good at, and then try to find what the world needs so you can be paid for it. If understood loosely, Ikigai is about doing what you like, which can be a part of what the world wants, and if someone wants it, you will be paid for it.
When people find their Ikigai, and do something they genuinely like, they have a reason to wake up every morning with enthusiasm, do their tasks, and stay motivated.