If you’re in the market for a luxury timepiece, the TAG Heuer boutique at Bicester Village is a must-visit. The Swiss watchmaker is renowned for its blend of precision engineering and sporty elegance. Models such as the Carrera, Aquaracer, and Formula 1 are frequently in stock, appealing to both first-time buyers and seasoned collectors.

Discounts at the boutique often depend on the model and its popularity. You might find limited-edition pieces, discontinued colorways, or older-generation models with slight design changes, all at a significant markdown from standard retail pricing. Whether you’re shopping for a sleek dress watch or a rugged diving model, this is one of the best places to score a deal on a premium timepiece.

Bonus tip: Look for exclusive collections

Many of the boutiques at Bicester Village produce outlet-exclusive collections or offer pieces that were never released in traditional retail stores. These items often feature the same high-quality materials and craftsmanship but are designed specifically for outlet shoppers. In addition, limited releases, capsule collections, or overstocked items from global flagships can end up at Bicester, making each visit a treasure hunt.